Amanda SchmutzlerProduct designer
who makes complicated
systems feel simple.
Amanda Schmutzler
Principal Product Designer · Los Angeles, CAProduct designer
who makes complicated
systems feel simple.
product design
recommendations
A little more about
me and how I work
Principal Product Designer with 17 years of experience making complex products easier to use. At Walmart Marketplace, I led the Brand Portal redesign, which grew brand registrations fourfold in two years and supported $250 million in incremental brand GMV.
With an M.A. in Psychology (Human Factors), I start by understanding how people work, then test ideas with them to make better design decisions. As a design manager and principal designer, I’ve mentored designers and worked closely with product managers, engineers, and researchers, from figuring out what needs to change to getting the details right before launch.
I use AI every day. Claude, ChatGPT, Gemini, Cursor, and Figma AI help me prototype fast, and I know where they shine and where they still need a real human to step in.
Outside of work, my free time goes to my son Taylor, two bulldogs, Tyson and Zoe, and DIY home projects. I'm happiest when I'm learning something new, and so is my tiny coworker, who just discovered the spacebar and treats it like the snack button.
A closer look at five projects
Many of these were built for regulated, enterprise-scale products, so details here focus on problem, process, and impact.
Rebuilding Brand Portfolio, Walmart Marketplace's Permissions System
Third-party brand owners are central to Walmart's Marketplace business. I redesigned Brand Portfolio, the permissions system that controls who on a seller's team can edit content, manage listings, and use marketing tools, making access self-serve and easy to audit.
View case study
Express Counterfeit Removal, a Guided Batch-Claim Flow for Walmart Marketplace
Brand owners could already report a counterfeit listing, but only one at a time, through a form that took days to resolve, too slow against catalogs with dozens of look-alikes. I replaced it with a guided, self-serve wizard for reporting listings across multiple sellers in one pass.
View case study
Marty, Walmart Marketplace's Generative AI Partner Agent
Help for sellers lived in guides, Seller Academy, and support, and simple questions often turned into tickets. I helped design Marty, an AI assistant inside Seller Center where sellers ask how to do something and get answers that link to the right tool.
View case study
Get Care: Unifying how 12M+ Members Access Care at Kaiser Permanente
Members had four different, disconnected ways to access care: phone, online, urgent, and in-person, with no single place to see them all. I unified those paths into one clear "Get Care" experience, validated inside a highly regulated, ADA-compliant clinical environment.
View case study
Racecar Build
Racecar Build is a construction management platform for the residential new-construction marketplace, spanning a web app, iPad and iPhone field apps for crews, and customer and stakeholder apps, all unified by one style guide and shared flows built from user personas.
View case study12 more projects beyond
the case studies
Healthcare, ed-tech, entertainment, financial services, and consumer web.
View all 12 projects
Skills & tools
Product & UX
User research, usability and A/B testing, information architecture, user flows, prototyping, journey mapping, complex workflows, data-informed design, accessibility (WCAG).
Platforms & mobile
Enterprise platforms, dashboards and data-dense interfaces, data visualization, reporting and analytics UI, native mobile (iOS & Android), responsive design, B2B and B2C products, and experiences that scale across web and tablet.
AI & systems
Agentic UX, human-AI interaction, conversational design, real-time and streaming interfaces, designing for latency, trust and error states, design systems, components and tokens.
Craft & collaboration
Brand identity, visual design, cross-functional collaboration, stakeholder management, workshop facilitation, mentoring, design critique, and close partnership with engineers and product managers.
Tools I use
Figma
FigJam
Figma AI
Miro
Maze
Adobe CC
Webflow
Jira
Linear
Notion
Google Analytics
ChatGPT
Claude Code
Gemini
Meta AI
Microsoft Copilot
Cursor
v0Career timeline
Principal UX Designer
- Owned the Brand Portal end to end and led its full redesign, designing the experiences behind $250M in incremental brand GMV and 4x brand registration growth, plus Express Counterfeit Removal, Marty, and single sign-on across Seller Center and Brand Portal.
Principal UX Designer → Design Manager
- Redesigned the multi-stakeholder auto loan application and decisioning process in a highly regulated environment, created the Fast Funding experience, and as Design Manager mentored designers through hands-on critique.
Senior UX Designer
- Designed the appointment scheduling experience for a health system serving 12M+ members, owned the Welcome Page and Get Care, meeting ADA and WCAG standards on every deliverable.
Senior UX Designer
- Designed the end-to-end UX strategy and interactive prototypes for a residual payments system and dNote, and contributed to HEX, the Walt Disney Studios design system.
UX Designer
- Led design of the content management system behind ALEKS, designed ALEKS PPL for college math placement, and created instructor and student dashboards and the ALEKS Pie Report.
Freelance Designer, Self-employed
- Designed and built client websites with Claude, led design of the Racecar Build construction management platform, founded and ran Styled Wheels, and built an Axure prototype of Data Science's flagship product.
Interaction Designer
- Designed the interface for Extron's Product Configuration Software and IN1600-series scalers, and introduced interactive prototyping to the company.
User Experience Analyst
- Facilitated client-facing focus groups and usability tests, turning observations into themes and recommendations clients used to guide design and product decisions.
What colleagues and clients say
"I could trust Amanda to flex her depth of contribution and manage the timelines/ speed needed to maintain the product roadmap for a new and fast moving team. She did a great job sharing UX design principles/perspectives while also being willing to work with product mgmt on combining perspectives. Amanda would make herself available when product would need it and be highly collaborative in these sessions. Amanda also had a good grip on the resources that were available to our greater team and how they could advance our initiatives."
"Amanda could handle large, complex initiatives and consistently deliver them within ambitious timelines. She was a true team player, keeping pace with a fast-moving roadmap while never losing sight of the bigger picture. She partnered well with product managers, had a strong grasp of customer problems, and communicated UX principles and design standards clearly and effectively. I could always trust her to deliver on complex initiatives under tight timelines, a real testament to her command of both product and UX thinking."
"Amanda is a no-drama senior level experience designer that I have relied upon to consistently perform, meet and exceed expectations. She is diligent, organized and practical. Amanda is unassumingly awesome."